Smart Fact
In a 2010 study of 5,000 respondents, researchers at Kantar Media found that 77% of recently diagnosed patients go online first for health information. By comparison, 81% of those surveyed consult a...
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The Importance of Creating Relevant Brands
There is one thing that start-up medical technology CEOs and established medical device company product managers have in common: the need to develop strong brands. The iPad-kind-of-strong-brand that...
View ArticleClick-through Direct Response Now Available on Your Sofa
“I know that I generated millions of ad impressions, and I saw my web traffic increase, but I don’t have quantitative data that connects my advertising to direct response.” This has been the mantra of...
View ArticleIt’s All Rock-n-roll to Me
I had the opportunity to moderate a digital media conference at the Southern California Biomedical Council meeting last week. Something occurred to me as some very bright people presented how digital...
View ArticleMobile Media to Increase 406% by 2015
U.S. mobile advertising spending is projected to increase 406% from $790 million in 2010 to $4 billion in 2015 according to a forecast released on June 23rd from BIA/Kelsey. The vast majority of that...
View ArticleValuable DTC Marketing Lessons Learned At Basketball Camp
“Why do you need to dribble? It would be faster to run with the ball.” This statement from a six-year-old stopped me in my tracks as I was teaching the fundamentals of dribbling to 60 elementary-age...
View ArticleInvasion of the Zombie Brands
Zombies, it seems, are back in style. Hollywood is once again making movies with all sorts of soulless bodies chasing unsuspecting humans all over the world. Not unlike the movies, there are millions...
View ArticleWhen Words Don’t Work…and Then They Work Better
The great thing about being in the business of marketing healthcare technologies is that you get to communicate information that helps people live healthier and more satisfying lives. But every once in...
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